Chorley Web Design

Your local web design experts in Chorley, DLDWebDesign are committed to providing our clients the very best web design, search engine optimisation & digital marketing in Chorley. We are web design experts in Chorley with the passion, experience and knowledge to turn your vision into a reality through creative design.

How it works

Together we brainstorm creative web design ideas on how you want your website to look and present your company.

I am a self-taught web design expert in Chorley with a passion for web design, seo and helping business owners gain more customers online through creative web design. by hiring a freelance web design professional your saving hundreds if not thousands by cutting out the big web design mainstream “corporate agencies”.

Chorley Web Design

Web design created to convert visitors into customers by utilising the latest SEO trends with a modern twist, we have been in the web design industry for years helping business owners in Chorley and throughout the United Kingdom succeed online, your website is your best salesman promoting your business around the clock 365 days a year in and year out for Lancashire business owners.

Give your business the online presence it deserves with a bespoke branded website.

Chorley Web Design

We help business owners in Chorley grow their business with creative website design.
Your website is the bridge between you and potential customers that are searching for your services online, Be there for your customers at the right time with the power of website design and seo (search engine optimisation).

Chorley Web Design

We help Chorley business owners design and develop their brand through web design, seo and social media.

Local Search Engine Optimisation Chorley

Local Search Engine Optimisation is a more defined seo strategy that focuses on ranking website pages for keywords relating to your business, services or products in local areas you want to rank for. For example, if I was a roofer in London I would want my website to rank on google for “roof repairs London” this is an example of local seo. As well as targeting local search we get your website ranking on the google map packs through Google My Business seo although this process is a separate entity from your website it’s still mandatory if you want to appear in the Google map pack results.

Search Engine Optimisation Chorley: Keyword Research

Keyword research is the most fundamental part of any search engine optimisation campaign but with so many keywords out there to choose from how do you know what keywords can you actually rank for and will bring you the most relevant traffic? We use the latest seo tools in the industry such as SemRush and Ubersuggest to determine what keywords are worth going after first.

Each keyword has its own competition and its own domain authority score, a website with an authority score of 6 will have a very difficult time ranking for a keyword with the domain authority of 35 this is why keyword research is vital for the success of your seo campaign.
So why is the domain authority higher for certain keywords?

Simply because the keyword being searched has a higher search volume so it’s a much more competitive space to rank however the keyword with the lower domain authority has a lower search volume but and less competitive so you have better chance at competing for that top spot.
As you begin conquering top positions on google for less competitive keywords your domain authority will increase as you go allowing you to then target the more competitive keywords.
 

Search Engine Optimisation Chorley: Google Analytics 

Google Analytics is web analytics service by google that tracks and reports website traffic,
It will give you a detailed overview in a pie chart showing you where your traffic is coming from may it be organic search, direct search, social media and more.

You can get a good understanding of your current target audience by going through your “queries” in google analytics this will show you what keywords and search terms you’re already appearing for on google and is a great place to get started. 
 

Search Engine Optimisation Chorley: Landing Pages

So you’ve heard the term landing pages but don’t quite know how they work well let me explain, Landing pages are built for a specific purpose.

Landing pages are not a part of your websites menu but work in the background.

For example, if you were a roofer in London and wanted to target the keyword “roof repairs London” we would build a landing page or a series of landing pages targeting that particular keyword or keyword group which would give that page the best chance of ranking for that keyword given the fact that the whole page is based around that particular topic.

Search Engine Optimisation: Reverse Engineer Success

We live by the phrase reverse engineer success in order to be the best you have to beat the best.

So if you want to rank on that top spot on google the best place to get started is by reverse engineering those who are already ranking first and take note of what Is working for them, why it’s working for them, and how you can implement that into your strategy to dominate the industry.
Take a look at what your competitors are doing and do one better it’s that simple.

If your competitors have a landing page that ranks first on google and it that two thousand words of text you better create a page that has three thousand words of text and make it better content.
Same rules apply to images, videos and keyword density.

Search Engine Optimisation Chorley: Link Building

There are many forms of link building form internal links, external links, follow links no follow links it can all sound confusing but we are here to simplify the technical jargon into an understandable language.

Internal links are links from one of your websites pages to another page on your website. External links and links from your website to another website.

Do follow links and don’t follow links what’s the difference?

Do follow links passes page ranking signals and can help page rankings, no follow links are the opposite and do not count towards your page rank. 

Search Engine Optimisation Chorley: Blog SEO

So you’ve spent hours creating a perfect blog post but it’s not ranking in the search results?

It’s often not down to the content on your blog but the correct keyword placement and optimisation. Make sure to include the keyword you want to rank for in the title of your blog post and throughout your content. Whenever you’re creating content for your website or blog you have to create it with the keyword you want to rank for and create good content that your audience is looking for.

A good place to get good content ideas for your blog is Answer the Public owned by Ubersuggest this will give you a list of topics to get your mind working and understanding what kind of content you should create for your blog that will provide your audience with the most value

Search Engine Optimisation Chorley: On-Page SEO

If you’ve been looking into seo you have most likely heard the phrase on page vs off page seo so what is the difference in this segment we will cover on page seo.

On page seo is referring to strategies and techniques you can use to impact your websites position the search results by optimising website pages and content.

An example of on page seo is a combination of things like the url structure is the keyword you want to rank for in your url structure?
Also is the keyword you want to rank for incorporated throughout the website page?

As simple as it sounds you must include the keywords or keyword group on the particular page you want to rank for that search term.
Meta titles and descriptions? Have you included the keyword or search term in your meta titles and descriptions? This will all work towards increased rankings for on page seo. 

Search Engine Optimisation Chorley: Off-Page SEO

So know you know about on page seo lets learn about off page seo.

In this segment we will cover off page seo,

Off page seo is very different to on page seo because it’s not your website your focusing on for this.
off page seo is other strategies that you should implement on other places your business exists online, from social media business pages, business listings and more.

You’ve probably heard the term NAP name address phone; this is standard protocol for a strong off page seo structure.
Meaning every business page, social media, business listing and just about anywhere your business exists online you should make sure your NAP is matching.